A $100,000.00 pearl gown, to be auctioned off for the Damon Runyon Memorial Fund for Cancer Research, is shown at Bullock’s department store leading up to the auction and is always heavily guarded. 

Here, it is being modeled for chairman of the board of directors of the California Institute for Cancer Research, Louis H. Seagrave, and to the general manager of Bullock’s, Philip Corrin, Los Angeles, 1952.