LIFE Magazine, November 30, 1936

All around the world, in the Arctic and all the Tropics, people like a plate of Campbell’s Tomato Soup. It is the world’s No. 1 soup because it’s such out-and-out good eating.

There’s a fresh-from-the-garden taste about it that delights your palate from the first sip. There’s fine table butter to make it sublimely smooth, and delicate seasoning to beguile your taste.

Health here, too! - The natural health benefits of luscious ripe tomatoes.

You will not find in all the world another soup like this Tomato Soup of Campbell’s. Home cooks and famous hotel chefs have failed to copy it. There is something about this soup of soups that just cannot be matched. Sometime soon enjoy again the world’s bowl of smiles.