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LIFE Magazine, November 23, 1936
Girl….Dog….Cigarette - Lucky Strike, of course. For “It’s Toasted,” a process which is private and exclusive with Lucky Strike Cigarettes, allows delicate throats the full, abiding enjoyment of rich, ripe-bodied tobacco. “Toasting” removes certain harsh irritants present in even the finest tobaccos in their natural state. “Toasting” is your throat protection against irritation - against cough. So, for your throat’s sake, smoke Luckies.